15+ Free Ways To Promote Business Online (2024)

There are lots of online marketing strategies or techniques on the internet to promote your business online.

But in this article, I will share with you the best digital marketing strategies that are working right now (in 2024).

What’s the best part?

If you want to grow your online website or app or business, you will love this guide.

So, let’s get started.

Free Online Marketing Strategies

List Online Business Directories
Start a Blog
Add website to search engines
Search Engine Optimization (SEO)
Build Backlinks
Guest Post on Popular Blogs
Participate in Popular Community Forums
Respond to Every Online Review
Content Marketing (Article, Image, Videos, PDF)
Email Marketing
Social Media Marketing
Branding with Watermark
Create Referral Programs
Research Competitors
Establish Partnerships
Build Applications for all devices
Automate Every Process

1. List Online Business Directories

This is a very important step in online marketing strategies.

If you start any business online or offline, nowadays it is very necessary that you list your business in online directories.

Because, whenever your targeted users or business owners are looking for your business details, they will find your information from these web directories.

Maybe your targeted users are looking for your industry related products or services from the online directories.

If they find interested in your company’s products or services, they can become your customer also.

Alternatively, if any business owners are looking for your contact information so that they can offer a business agreement, sponsorship or offer to collaborate with your business.

Here we have provided some popular online business directories where you can list your business for free.

Business Directories Links:

alert-warning You should never forget to list your business in the online directories.

2. Start a Blog

Nowadays it is very important that you have a blog for your business.

No matter you have a website or application, a blog always helps you grow your business faster.

In a blog, from time to time you should share your product or service related information and updates.

You can publish articles related to your product’s tutorials, alternatives or comparisons (Vs) and the article should be more detailed.

So that your article will be ranked top in search engines and when your customers are looking for the same product or service, you can reach more customers and your customers will get a fair idea about your products or services.

Also, your customers will be happier if they will find detailed information about your products or services.

So that, they can buy again from you and also recommended your products or services to their friends.

You can also try these most popular and free blogging platforms which are mentioned here.

Here, you can check the full list of free blogging platforms.

3. Add website to search engines

You already added your website to the search engines and publish blogs.

Now it’s time to add your website to search engines.

There are lots of search engines on the internet, but none of them are the search engines that most users use.

So here I will mention those are really important to add your website.

So I will mention here those search engines which are really important.

4. Search Engine Optimization (SEO)

If you added your website to all the most popular search engines.

Then it’s time to optimize your site for search engines.

Well, there are lots of factors that decide your web page ranking on search results.

So to get a higher ranking you need to know what is right and what is wrong.

To understand better, experts divide SEO into two main parts.

One is on-page SEO and the other is off-page SEO.

Here are some popular SEO tools that will help you test your website’s SEO performance.

5. Build Backlinks

Creating backlinks is also a part of search engine optimization.

But, it is very important to know which backlinks are really useful for SEO.

Otherwise, you will not get any value by creating useless backlinks and you will waste a lot of time and effort.

Even bad backlinks can have a bad effect on your website’s ranking.

So, before creating backlinks from any website you need to analyze the relevance, quality and many more important things of the website.

Here I am providing a list of websites that you can use to create backlinks for your website.

6. Guest Post on Popular Blogs

Creating backlinks from portfolio websites is fine, but if you want to create really effective backlinks to increase webpage ranking and get massive traffic and market your products or services for free on the internet, then you really need to publish well-documented articles.

Always remember that there are tons of article submission websites on the internet that allow us to publish articles on their blogs.

But you have to choose which websites give you really high DA-like benefits, provide do-follow backlinks and whether your articles can get traffic from it.

You can also check the mentioned platforms to publish your articles as a guest.

7. Participate in Popular Community Forums

You’ve already done all the necessary things for your website.

Still did not get enough expected results!

Anything missing?

Yes, you are right.

You need to connect with your product or service related communities who are really interested or looking for it.

So where do you find them?

Well, you will find them on popular online platforms, communities and groups.

Then, you need to join them and help them by sharing interesting information and features about your product or service through articles, photos, videos, etc.

Don’t stop here!

You will continuously need to engage with your communities.

Although, it will take some time to get your expected results but over time you will definitely be satisfied.

Here, I will mention some links to the most popular communities.

8. Respond to Every Online Reviews

Imagine you need an online software or service for your next project.

How do you find them?

You searched for it on the relevant search engines (e.g. Google, Amazon, etc.) and bought it.

Right?

Well, most of the time customers are prefer to find reviews about the product on the Internet before purchasing.

They mainly check the reviews of the products and examine how sellers respond to the customer’s queries to resolve issues.

And they also check the alternatives of the product.

After checking the reviews, if they think the product fulfills the requirement on this budget then most of the time they decided to purchase the product.

So it is very important to respond to every review on product listing platforms and reply to your customer comments on social media platforms.

Here I provided some popular online product review platforms where you can list your products for free.

So that your customers can find and review your products and you can also get a good amount of targeted traffic from those platforms.

9. Content Marketing

There are 4 types of content that are most in-demand on the internet.

These are:

Article
Image
Video
PDF

You need to create multiple types of content that are useful and interesting for your target users.

All your content should be related to your product such as:

What is your product or service?
How can this help them?
How to use the product?
How is your product better than others?
What’s new in your product?
How are existing customers happy using the product?

This way you will educate the users that they will remember you or your brand whenever they need the product.

And then distribute or share it all possible platforms where your target users are already looking for related products or services.

This way your target users will find you and if they find it interesting they can buy your products or services.

10. Email Marketing

Email marketing is the act of sending promotional messages to a large number of targeted people.

It is generally used to generate sales or leads and it may contain ads.

You might think that it may be one of the oldest marketing strategies, but email is still powerful when it comes to usage.

11. Social Media Marketing

Social media plays a big role in the digital marketing industry.

There are a lot of people on the internet these days.

And it’s not necessary that you’re still doing old offline strategies to grow your brand.

So, you should focus on the huge market from the internet which is growing day by day with increasing population.

Here you can check the full list of all social media platforms.

12. Branding with Watermark

Now let’s talk about branding.

A logo acts as the face of the brand.

So first you need to create a logo that describes your business in a simple way.

Then share it not only on social media but also on other logo or image sharing platforms.

You can create wallpapers with your logo for mobile, desktop, tablet and other devices and upload them to third-party websites.

(If some websites do not offer a direct upload option, you can email the website admin directly from that website’s contact page.)

The main motive of Watermark Branding is that you will add all your logo to your all digital content which can be any picture, video, pdf, presentation.

That way, you will be marketing your brand for free.

13. Create Referral Programs

If you have a product or service based business, you already focus on sales.

Affiliate Program is the most used technique in sales strategies.

In this strategy, you only need to provide a system that provides a unique link to your affiliate that tracks sales through the links and automatically pays a percentage for their commission.

If you encounter problems implementing affiliate systems on your website, you can integrate third-party platforms.

They will take care of your entire affiliate system from link generator to affiliate payment.

Some of the most popular affiliate marketing websites are:

14. Research Competitors

This is really great if you have competitors!

Because you don’t have to worry about your marketing strategy all the time.

All you have to do is list your competitors and do research on them and how they promote their marketing.

After that, you just need to improve the promotion and you can follow it.

15. Establish Partnerships

Have done all the basic marketing strategies!

Now is the time to set up partnerships with companies related to your industry.

No, you do not offer collaboration or partnership requests with your direct competitors.

In these strategies, you only need to partner with indirect competitors related to your industry.

This means that if their products or services relate to others and you feel that their users are also interested in your products or services, you must partner with them.

For example, if you have e-commerce services, payment gateway service providers are best for collaborating with your companies.

Because there is a huge opportunity for their customers to buy your products or services.

Also, you can offer discounts and offers if they pay you through their payment gateway and you and they both benefit from this partnership for this win-win situation.

You can try these websites to find your business partners:

16. Build Applications for all devices

After setting up a website, you need to focus on developing applications for most devices, such as smartphones, computers, and tablets.

Nowadays, progressive web apps (PWA) are dominating the market day by day and it is very easy to implement PWA on a website.

With PWA, you can easily convert your web app with Android, iOS and Windows applications.

If you want to create apps locally, you can do so by hiring specific developers to develop applications for each type of operating system.

You can check the official guide to implement PWA on your website.

After implementing PWA, pwabuilder.com will help you to make different types of apps.

17. Automate Every Process

The current era is the use of cutting edge technology and every company wants to automate the work process and reduce staff costs.

Almost every big company pays a huge amount for their budget in marketing and they want to implement it as soon as possible.

This is why they automate every process which is a machine that can be done faster than people with low budget.

Now you can do the same.

First, you need to understand that any important marketing process is repetitive and can be done by marketing tools.

Then, you need to set up the automation process in that tool.

That’s it.

Now the tools will work for you.

Here are some marketing automation tools that you can use to automate your marketing in the digital world.

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Conclusion

Free digital marketing strategies take longer than paid marketing strategies, but it is more powerful than paid marketing.

So, after a certain period of time, your website will get consistent traffic from it.

You just have to be patient to see the results.

According to some research, you need to follow the steps for at least 2-3 months (sometimes it can take more time depending on your industry category) to see the results.

I’m sure these marketing strategies will really help you increase your online presence.

Now it’s your turn to tell me.

Which strategy are you applying first?

Or maybe, I missed some important strategies?

Either way, let me know by leaving a quick comment.